Year in review: 2015

Fireworks and champagne

2015 has been a rollercoaster of a year.

Placesbrands brought you stories from Jakarta, Kingston, Amman, Limburg, Budapest and Washington DC.

As 2015 draws to a close, let’s revisit this year’s most popular posts. They focus on perspectives from around the world, from Jamaica and Cuba to Cornwall and Nashville.

2015 was a critical year for US-Cuban relations. Jamaican-born academic Dr Hume Johnson reflects on the opening up of Cuba, from the perspective of its closest neighbour.

City branding is a hot topic, but why do so many campaigns fail to achieve the desired impact? Jose Torres of Bloom Consulting talks us through the lesser-known secrets of image crafting, with a focus on the important role of digital tools.

In the UK it’s mostly about London. Unless it’s about Cornwall. The county at the tail end of England experienced a resurgence in popularity in 2015, partly driven by the hit TV series Poldark. John Lowdon of local brand agency Changing Brands explores the ins and outs of the shifting Cornish image, pirates and all.

Foreign Policy magazine is known for its commentary on world affairs, geopolitics and diplomacy. Now the group behind the magazine is branching out in a new direction and establishing a Nation Brand Institute. Its goal is to provide consulting, research and events services to foreign ministries around the world. Placesbrands met with FP to find out more about the plans.

Have you ever thought about the sounds that conjure up memories of places visited in the past? The practice of audio branding leverages the power of sound to promote place image. Steve Keller of iV Audio Branding tells us which places are making good use of their unique sounds and explains how to integrate audio as part of a wider brand strategy.

Placesbrands wishes everyone great success for 2016. Happy New Year!

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