Sustainability, liveability and connectivity in place branding strategy were the main themes for the 3rd Institute of Place Management (IPM) conference, held in May 2015 in the Polish city of Poznań. The event brought together perspectives from international scholars, practitioners and policy-makers on place management, place branding and the influence of global trends on places. Place…
What does place branding mean for a new and disputed country? Liberland is the world’s newest country. It’s already making a splash in the international media. The name is a hybrid of the words ‘liberty’ and ‘land’. Liberland has already stated a set of lofty aims for social freedom and independence, including ‘voluntary’ tax and…
I remember the local market very well. It was an important part of my early life growing up in rural Devon. It took place every Saturday in the nearest big town, a gloriously messy mingling of delicious smells, bizarre yet useful items and intriguing homegrown veggies. “Markets are unique, quirky, unusual, and always a bargain.”…
Community engagement is a hot topic on Placesbrands. Last week, we travelled to Amman to meet the city mayor and talk about his unusual approach to governing Jordan’s capital city. The mayor of Amman, Akel Biltaji, invited Placesbrands editor Samantha North to join the audience of his live radio show. In this twice-weekly event, Biltaji…
In our final instalment of this mini-series, Malcolm Allan of PlaceMatters shares his thoughts on how to solve the misunderstanding by placing greater emphasis on strategy, competitive advantage and the importance of a common narrative. He also points out that discounting the value of PR and advertising agencies is unwise, as they can and do…
Today we talk to Kerstin Steglich and Christof Biggeleben from branding agency Ketchum Pleon. Our goal is to delve further into the details of their brand campaign for the Saxony region. How did they make sure the campaign was people-focused? How did they address the needs of all the stakeholders? In what way was storytelling…