Limburg’s long-term goal is to become well known as a cross-border province. Connect Limburg, the organisation responsible for implementing brand strategy for the Dutch province, has the important task of making sure that all stakeholders are engaged with the strategy and willing to support it as it unfolds. Having widespread buy-in is vital for success,…
Samantha North, Jakarta, Indonesia After just a few minutes in Jakarta, one thing really stood out. The traffic. It took over two hours for the taxi to make the relatively short trek from airport to the diplomatic district, where my hotel was located. This unfortunate fact is well documented. According to a recent survey by…
How do the characters of individual neighbourhoods affect the image of a city? This week, we head to the US to explore the city of Chicago and some of its lesser-known neighbourhoods. We’re in the company of Borough & Block, a Chicago-based brand agency who are engaged in the Whistlestops project, which aims to highlight…
There’s pasties, sandy beaches, cream teas, picture postcard fishing villages, pirates, surfers, and jolly old ‘seadogs’. Oh, and let’s not forget the latest addition – Poldark. What more is there to know about Cornwall? Well, firstly, the fact that we can list all of these things about a county is pretty impressive. Most people would…
Cities are becoming increasingly influential players in shaping our world. But will the growth of the city help solve global problems? Or will smaller cities get left behind in the wake of mega-cities? And how can city branding play a role? The New Cities Foundation aims to address these questions and many more, in its…
What value does place brand strategy offer as part of a wider place making process? In this recent presentation, delivered at the Academy of Urbanism in London, Malcolm Allan of Place Matters focuses on the importance of place branding strategy as an integrated part of good place making. Malcolm starts by reiterating an important point: this…