Is bigger really better?
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Is bigger really better?

Every territorial marketing professional has been faced with the following dilemma at one point or another: “How can I get my social media community to grow?” That inevitably leads to a slew of creative ideas from all sides. Marketing professionals advocate for social media advertising. Creatives push great community building ideas into your hand, while…

Stoking city pride
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Stoking city pride

Placesbrands talks with Liverpool-based brand agency Uniform about galvanising citizen participation, rekindling a sense of civic pride, and keeping the smart cities of the future definitively people-focused. Congratulations on being named twice in the City Nation Place place branding awards shortlist! How did you feel upon hearing the news? Proud. These are two very different…

Museums and place identity

Museums and place identity

Much of place identity is communicated through heritage, of which museums form a significant part. A museum conveys a great deal about a place: about its values, its priorities and how it sees itself, both in an historical and a contemporary sense. Today’s post is based around a recent interview with French museum-branding expert Corinne…

From murder capital to cultural capital

From murder capital to cultural capital

Jamaica has experienced problems with its reputation for many years. But hope is on the horizon… In particular, the capital city, Kingston, has suffered from severe negative labelling, that it’s only just beginning to shake off. Kingston’s regular appearances in lists such as ‘the world’s top ten murder capitals’ has helped cement its image as…

Tesla’s last wish
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Tesla’s last wish

Nikola Tesla is the most famous and influential Serb in the world. I’m writing about him on the subject of ‘nation branding of Serbia’ because the nation branding of Serbia was in fact his last wish. This is a story about how ‘nation branding’ is a natural thing rooted in every good person. Put simply,…