The concept of audio branding for destinations is intriguing. But why should places consider using this technique in their brand strategies? Steve Keller of iV Audio Branding introduces us to the emotive power of sound and discusses how it can be used to create lasting identities for places. Steve, why should destinations use sound in…
Finland made headlines this week with its release of 30 country-branding emojis, in an unique and typically quirky twist on regular promotion efforts. Said to reflect aspects of the Finnish national character, the list includes a sauna emoji, a Nokia ‘brick phone’ emoji, and the ‘headbanger’ emoji, which is the particular favourite of Petra Theman,…
The Digital Country Index is a country brand ranking with a difference. Whereas most rankings rely either on survey data or a collection of indicators from third party sources, this one draws together almost one billion keywords used across online searches globally. The resulting data is classified into five dimensions deemed most relevant to the…
Turkey is many things, but predictable it’s not. The national elections of November 1st 2015 saw Turkey’s ruling AK Party (Justice and Development Party) sweep back into full power. It had been an uncertain few months. In June 2015, when the first round of elections were held, the AKP were unable to gain a majority….
What’s next for Brand Canada? Canada has been engulfed by a whirl of publicity over the last few days as its Liberal party swept the boards in the national elections. The new leader, Justin Trudeau, is young and dynamic, the polar opposite of his predecessor Harper. Trudeau has already made some bold statements. Just 24…
Nation branding seems a natural fit for Foreign Policy Magazine. Since its founding in 1970 the magazine has become known for reporting diplomatic and political developments from around the world. That’s where the Nation Brand Institute (NBI) comes into the picture. To be launched in the near future, the Institute aims to provide a high-level…