Placesbrands is delighted to announce the publication of an important piece of doctoral research, which we’ve been eagerly following since this site’s inception in 2012. Dr Eduardo Oliveira, Placesbrands deputy editor and resident expert, has just published his PhD thesis, exploring the role of place branding in strategic spatial planning. Firstly, congratulations Eduardo! Here’s the brief…
Now that destination branding has become popular worldwide, Russia is trying to catch up. However, the whole thing is seen by many as yet another way of money laundering and/or budget wasting. Russians are traditionally pretty pessimistic about most things that promise time-delayed results. They think their lives are likely to change drastically by then,…
How does the DNA of a place help to inform its story? John Till has been creating place brand campaigns for many years. Now heading up the place branding agency Thinking Place, John talks to Placesbrands about the DNA of places, creating a shared sense of purpose among stakeholders, and what he’s learned from more…
Recent months have been difficult for Turkey. How has the country brand been affected? Turkey is still reeling from damage suffered after a string of unfortunate incidents. Since summer 2015 there has been growing unrest in Turkey’s east, combined with increasing security concerns and an unfolding diplomatic crisis with Russia. These events have had an…
The Hague knows the value of telling a good story. So much so in fact, that the city’s marketing team has created the ‘Bloggershuis’, a dedicated space where visiting bloggers can stay while they discover all that the Hague has to offer. As an added bonus, the Bloggershuis is situated right on the beach! Placesbrands…
Some places have bad reputations and most tourists avoid them. Although these places can be menacing, they can also be compelling. Even more so when you remember how they used to be. Perhaps war zones or rugged areas where rebel groups lurk, nations with unfriendly governments, or otherwise unstable locations where conflict has recently ended….