Last year Visit Sweden teamed up with the Swedish Institute to launch a Twitter campaign called Curators of Sweden. The aim was to present Sweden to the world via Twitter, in an attempt to democratise national speech, strengthen the nation’s image and hopefully increase tourism in the process. Sweden’s typical image is already associated with…
This is the story of a small Japanese city that pulled itself back from the brink of financial collapse, learning some valuable lessons in the process. Back in the summer of 2007, the global financial crisis was still a nightmare waiting to happen. The world chugged along happily, doing its thing, mounting up enormous debts…
In 2006 a man called Sherif Sabri, a well-known and successful Arab music video producer, created a nation branding campaign for a country of nearly 80 million people. The campaign involved a television spot, featuring images of desert oases combined with mobile phones and mosques flashing across the screen. The central idea was interesting in…
By Eduardo Oliveira What do Aalborg, Singapore, New York, Amsterdam and Antwerp have in common? Does anything link Macedonia, Slovenia, Colombia, Malaysia and Namibia? Of course, they are all places. But they are also known as places that have engaged with the place branding process, or at least, ones that communicate their unique strengths using…
Aiming, so it seems, to repel foreign tourists from our shores, the UK Home Office today announced a new pilot bond scheme for ‘high-risk’ visitors. Tourists and businesspeople from six countries: India, Pakistan, Ghana, Bangladesh, Nigeria and Sri Lanka, will be affected. The scheme requires visitors from these countries to pay a £3,000 refundable visa…