Branding Limburg: A Cross-Border Mentality
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Branding Limburg: A Cross-Border Mentality

The Dutch province of Limburg has a notable history. In its capital city, Maastricht, the treaty that created the European Union was signed back in 1992. Limburg is also home to the laboratory that invented the world’s first synthetic hamburger, and the mountainous smugglers’ maze that helped saved valuable Dutch artwork from the Nazis during…

Building ‘Brand Morocco’
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Building ‘Brand Morocco’

Malcolm Allan discusses a recent conference on building Brand Morocco By Malcolm Allan On 27 May in Casablanca, the Ministry of Industry, Trade, Investment and the Digital Economy of the Kingdom of Morocco, Maroc Export and the Amadeus Institute held the first annual conference on developing a strategy for Brand Morocco. As MD of Placematters,…

Place branding in strategic spatial planning: New research
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Place branding in strategic spatial planning: New research

Placesbrands is delighted to announce the publication of an important piece of doctoral research, which we’ve been eagerly following since this site’s inception in 2012. Dr Eduardo Oliveira, Placesbrands deputy editor and resident expert, has just published his PhD thesis, exploring the role of place branding in strategic spatial planning. Firstly, congratulations Eduardo! Here’s the brief…

Branding the Golden Ring: Case Study of Kostroma, Russia
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Branding the Golden Ring: Case Study of Kostroma, Russia

Now that destination branding has become popular worldwide, Russia is trying to catch up. However, the whole thing is seen by many as yet another way of money laundering and/or budget wasting. Russians are traditionally pretty pessimistic about most things that promise time-delayed results. They think their lives are likely to change drastically by then,…

Cross-border advantage
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Cross-border advantage

Limburg’s long-term goal is to become well known as a cross-border province. Connect Limburg, the organisation responsible for implementing brand strategy for the Dutch province, has the important task of making sure that all stakeholders are engaged with the strategy and willing to support it as it unfolds. Having widespread buy-in is vital for success,…