How does the DNA of a place help to inform its story? John Till has been creating place brand campaigns for many years. Now heading up the place branding agency Thinking Place, John talks to Placesbrands about the DNA of places, creating a shared sense of purpose among stakeholders, and what he’s learned from more…
Recent months have been difficult for Turkey. How has the country brand been affected? Turkey is still reeling from damage suffered after a string of unfortunate incidents. Since summer 2015 there has been growing unrest in Turkey’s east, combined with increasing security concerns and an unfolding diplomatic crisis with Russia. These events have had an…
What’s next for Brand Canada? Canada has been engulfed by a whirl of publicity over the last few days as its Liberal party swept the boards in the national elections. The new leader, Justin Trudeau, is young and dynamic, the polar opposite of his predecessor Harper. Trudeau has already made some bold statements. Just 24…
Nation branding seems a natural fit for Foreign Policy Magazine. Since its founding in 1970 the magazine has become known for reporting diplomatic and political developments from around the world. That’s where the Nation Brand Institute (NBI) comes into the picture. To be launched in the near future, the Institute aims to provide a high-level…
Placesbrands talks with Liverpool-based brand agency Uniform about galvanising citizen participation, rekindling a sense of civic pride, and keeping the smart cities of the future definitively people-focused. Congratulations on being named twice in the City Nation Place place branding awards shortlist! How did you feel upon hearing the news? Proud. These are two very different…
Much of place identity is communicated through heritage, of which museums form a significant part. A museum conveys a great deal about a place: about its values, its priorities and how it sees itself, both in an historical and a contemporary sense. Today’s post is based around a recent interview with French museum-branding expert Corinne…