Year in review: 2015

Year in review: 2015

2015 has been a rollercoaster of a year. Placesbrands brought you stories from Jakarta, Kingston, Amman, Limburg, Budapest and Washington DC. As 2015 draws to a close, let’s revisit this year’s most popular posts. They focus on perspectives from around the world, from Jamaica and Cuba to Cornwall and Nashville. 2015 was a critical year…

Beyond the logo fetish

Sustainability, liveability and connectivity in place branding strategy were the main themes for the 3rd Institute of Place Management (IPM) conference, held in May 2015 in the Polish city of Poznań. The event brought together perspectives from international scholars, practitioners and policy-makers on place management, place branding and the influence of global trends on places. Place…

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Save our town centres

I remember the local market very well. It was an important part of my early life growing up in rural Devon. It took place every Saturday in the nearest big town, a gloriously messy mingling of delicious smells, bizarre yet useful items and intriguing homegrown veggies. “Markets are unique, quirky, unusual, and always a bargain.”…

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Does place branding need a rebrand? Part 3

In our final instalment of this mini-series, Malcolm Allan of PlaceMatters shares his thoughts on how to solve the misunderstanding by placing greater emphasis on strategy, competitive advantage and the importance of a common narrative. He also points out that discounting the value of PR and advertising agencies is unwise, as they can and do…

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Does ‘place branding’ need a rebrand? Part 1

Ironically, by using the term ‘branding’, we may be making life more difficult for ourselves by reinforcing a negative image of the discipline. We constantly have to explain what ‘place branding’ really means. By using this term, we’re inadvertently misleading people into thinking our work revolves around advertising – the exact view that we work…