Polar opposites
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Polar opposites

What’s next for Brand Canada? Canada has been engulfed by a whirl of publicity over the last few days as its Liberal party swept the boards in the national elections. The new leader, Justin Trudeau, is young and dynamic, the polar opposite of his predecessor Harper. Trudeau has already made some bold statements. Just 24…

Tesla’s last wish
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Tesla’s last wish

Nikola Tesla is the most famous and influential Serb in the world. I’m writing about him on the subject of ‘nation branding of Serbia’ because the nation branding of Serbia was in fact his last wish. This is a story about how ‘nation branding’ is a natural thing rooted in every good person. Put simply,…

The nation-state that wasn’t

What does place branding mean for a new and disputed country? Liberland is the world’s newest country. It’s already making a splash in the international media. The name is a hybrid of the words ‘liberty’ and ‘land’. Liberland has already stated a set of lofty aims for social freedom and independence, including ‘voluntary’ tax and…