Chalk and cheese

Chalk and cheese

While the world shudders at the hatefulness displayed by US presidential candidate Donald Trump, newly elected Canadian prime minister Justin Trudeau has been personally welcoming Syrian refugees at the airport. What a contrast between two neighbouring countries! For months now, Trump has been ramping up his negative rhetoric against refugees and immigrants. First it was…

Revamping the Rock

Revamping the Rock

Andrew Stevens writes for Placesbrands with this in-depth report on Brand Gibraltar, examining the Rock’s approach to tourism, inward investment, and everything in between. “You can get married in Gibraltar near Spain” – ‘The Ballad of John and Yoko’, The Beatles Here are Gibraltar’s key brand assets: • High growth economy – 10% per annum…

Finland’s ’emoji diplomacy’
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Finland’s ’emoji diplomacy’

Finland made headlines this week with its release of 30 country-branding emojis, in an unique and typically quirky twist on regular promotion efforts. Said to reflect aspects of the Finnish national character, the list includes a sauna emoji, a Nokia ‘brick phone’ emoji, and the ‘headbanger’ emoji, which is the particular favourite of Petra Theman,…

Global popularity contest
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Global popularity contest

The Digital Country Index is a country brand ranking with a difference. Whereas most rankings rely either on survey data or a collection of indicators from third party sources, this one draws together almost one billion keywords used across online searches globally. The resulting data is classified into five dimensions deemed most relevant to the…