Branding a frontier mentality

In the Turkish city of Izmir, a gigantic rock carving of the country’s secular founder, Mustafa Kemal Ataturk, displayed prominently over one of the major highways, shows the city’s continuing allegiance to a certain set of values. Such rebellion suggests a trait in the people of Izmir, a mentality that marks the city out among…

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In search of place branding geographies

By Eduardo Oliveira What do Aalborg, Singapore, New York, Amsterdam and Antwerp have in common? Does anything link Macedonia, Slovenia, Colombia, Malaysia and Namibia? Of course, they are all places. But they are also known as places that have engaged with the place branding process, or at least, ones that communicate their unique strengths using…