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Mayor on the radio

Community engagement is a hot topic on Placesbrands. Last week, we travelled to Amman to meet the city mayor and talk about his unusual approach to governing Jordan’s capital city. The mayor of Amman, Akel Biltaji, invited Placesbrands editor Samantha North to join the audience of his live radio show. In this twice-weekly event, Biltaji…

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City brand fundamentals

José Torres of Bloom Consulting tells us why most city branding attempts fail, the ingredients for success, and how to brand unknown cities. Placesbrands: José, why should cities care about branding themselves? José Torres: Thanks to globalisation, the brand or reputation of a city impacts on six dimensions (brand impact areas): investment, tourism, talent, pride,…

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Signposting the city

Guardian Cities recently discussed how typefaces have been instrumental in building city identity. The story kicks off with the case of the the Dutch city of Eindhoven, which was hit hard by the decline in manufacturing over the last few decades. In Eindhoven, things started going pear-shaped in the 80s, but went horribly wrong in…

Privilege and poverty: how Beyoglu shaped Istanbul’s city brand

How has the district of Beyoğlu influenced Istanbul’s city brand? Beyoğlu, that most famous and storied district of Istanbul, is the first place that many new arrivals to the city discover. For many, it has had a significant effect on shaping the city brand of Istanbul. The pulsating artery of İstiklal Avenue enthrals most newcomers during those…

Solidarity in Sydney – #illridewithyou
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Solidarity in Sydney – #illridewithyou

Twitter has become the main harbinger of major global events in our hyper-connected age. When news breaks it breaks on Twitter before any reporter or newswire have chance to reach it. Situations tend to unfold gradually on Twitter, starting with tweets containing vague hints and references as people try to figure out what is going…

Cork: Rebel county, smart city
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Cork: Rebel county, smart city

Everyone’s getting excited about smart cities these days. Often planned from scratch, these ultra-modern metropolises bristle with the latest innovations in technology: environmentally friendly buildings and infrastructure; computers that control many aspects of urban dwelling; wi-fi as ubiquitous as oxygen. The UAE and South Korea already have their own smart cities; China and India aren’t…