Tolerance wins in London

Tolerance wins in London

We live in an increasingly intolerant era defined by the rise of Donald Trump and his ilk. Far-right parties are cropping up across Europe like an especially virulent rash. Much of popular sentiment towards refugees is inhumanly negative, as evidenced both in the press and in social media comments sections. But happily, there is at…

Branding the Golden Ring: Case Study of Kostroma, Russia
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Branding the Golden Ring: Case Study of Kostroma, Russia

Now that destination branding has become popular worldwide, Russia is trying to catch up. However, the whole thing is seen by many as yet another way of money laundering and/or budget wasting. Russians are traditionally pretty pessimistic about most things that promise time-delayed results. They think their lives are likely to change drastically by then,…

Telling stories by the sea
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Telling stories by the sea

The Hague knows the value of telling a good story. So much so in fact, that the city’s marketing team has created the ‘Bloggershuis’, a dedicated space where visiting bloggers can stay while they discover all that the Hague has to offer. As an added bonus, the Bloggershuis is situated right on the beach!  Placesbrands…

What makes destination brands succeed?

What makes destination brands succeed?

This post is by Michelle Polizzi at Brandfolder, the world’s most powerfully simple digital asset management platform. Imagine you’ve just stepped into a yellow taxi on Fifth Avenue. You glide along the pavement beneath giant, shining skyscrapers while the smell of fresh pizza wafts in through the window to ignite your appetite, and suddenly, you step out into…

The city’s voice
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The city’s voice

The concept of audio branding for destinations is intriguing. But why should places consider using this technique in their brand strategies? Steve Keller of iV Audio Branding introduces us to the emotive power of sound and discusses how it can be used to create lasting identities for places. Steve, why should destinations use sound in…