Branding Limburg: A Cross-Border Mentality
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Branding Limburg: A Cross-Border Mentality

The Dutch province of Limburg has a notable history. In its capital city, Maastricht, the treaty that created the European Union was signed back in 1992. Limburg is also home to the laboratory that invented the world’s first synthetic hamburger, and the mountainous smugglers’ maze that helped saved valuable Dutch artwork from the Nazis during…

Manifesto for place branding and citizen governance

Manifesto for place branding and citizen governance

My training is in public administration, yet I study place branding and marketing. When attending conferences, this usually leads to people looking at me funny and asking me some variant of this question: “So how is that public administration?” Perhaps a brief introduction to my background will help answer that – and help put it…