Revamping the Rock

Revamping the Rock

Andrew Stevens writes for Placesbrands with this in-depth report on Brand Gibraltar, examining the Rock’s approach to tourism, inward investment, and everything in between. “You can get married in Gibraltar near Spain” – ‘The Ballad of John and Yoko’, The Beatles Here are Gibraltar’s key brand assets: • High growth economy – 10% per annum…

The city’s voice
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The city’s voice

The concept of audio branding for destinations is intriguing. But why should places consider using this technique in their brand strategies? Steve Keller of iV Audio Branding introduces us to the emotive power of sound and discusses how it can be used to create lasting identities for places. Steve, why should destinations use sound in…

Finland’s ’emoji diplomacy’
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Finland’s ’emoji diplomacy’

Finland made headlines this week with its release of 30 country-branding emojis, in an unique and typically quirky twist on regular promotion efforts. Said to reflect aspects of the Finnish national character, the list includes a sauna emoji, a Nokia ‘brick phone’ emoji, and the ‘headbanger’ emoji, which is the particular favourite of Petra Theman,…

Global popularity contest
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Global popularity contest

The Digital Country Index is a country brand ranking with a difference. Whereas most rankings rely either on survey data or a collection of indicators from third party sources, this one draws together almost one billion keywords used across online searches globally. The resulting data is classified into five dimensions deemed most relevant to the…