Polar opposites
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Polar opposites

What’s next for Brand Canada? Canada has been engulfed by a whirl of publicity over the last few days as its Liberal party swept the boards in the national elections. The new leader, Justin Trudeau, is young and dynamic, the polar opposite of his predecessor Harper. Trudeau has already made some bold statements. Just 24…

Is bigger really better?
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Is bigger really better?

Every territorial marketing professional has been faced with the following dilemma at one point or another: “How can I get my social media community to grow?” That inevitably leads to a slew of creative ideas from all sides. Marketing professionals advocate for social media advertising. Creatives push great community building ideas into your hand, while…

Stoking city pride
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Stoking city pride

Placesbrands talks with Liverpool-based brand agency Uniform about galvanising citizen participation, rekindling a sense of civic pride, and keeping the smart cities of the future definitively people-focused. Congratulations on being named twice in the City Nation Place place branding awards shortlist! How did you feel upon hearing the news? Proud. These are two very different…