Residents on the frontline

Canadian branding agency Trajectory is convinced that place brands can only be successful if they’re considered authentic by the people who live there. This has become a central tenet of Trajectory’s work on place and it has stood them in good stead. Placesbrands talks to Jeannette Hanna to find out more. Placesbrands: Trajectory focuses strongly on engaging…

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Does ‘place branding’ need a rebrand? Part 1

Ironically, by using the term ‘branding’, we may be making life more difficult for ourselves by reinforcing a negative image of the discipline. We constantly have to explain what ‘place branding’ really means. By using this term, we’re inadvertently misleading people into thinking our work revolves around advertising – the exact view that we work…

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A new north

Nouveau North is a new media initiative that seeks to reconnect Canadians with the Canadian spirit and introduce its value abroad. Created by Payam Shalchian and Jamie Black, Nouveau North’s mission is to communicate the authentically Canadian ways of living, working and doing in a manner felt to be currently missing from both brands and…