Branding a frontier mentality

In the Turkish city of Izmir, a gigantic rock carving of the country’s secular founder, Mustafa Kemal Ataturk, displayed prominently over one of the major highways, shows the city’s continuing allegiance to a certain set of values. Such rebellion suggests a trait in the people of Izmir, a mentality that marks the city out among…

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Japan plays it cool

Last month, Tokyo dashed the Olympic hopes of Istanbul and Madrid by winning the right to host the 2020 Games. The victory was a significant confidence booster for Japan, recently troubled by economic problems and the aftermath of Fukushima. Even before Tokyo was announced as the winner, Japan had already been rebuilding its national brand….