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All about the residents: Q&A with Trajectory

The folks at Canadian branding agency Trajectory are fixated on stakeholders. Trajectory are convinced that place brands can only be successful if considered authentic, especially by the people who live there. This has become a central tenet of Trajectory’s work on place and has stood them in good stead. PlacesBrands talks to Jeannette Hanna, VP of Trajectory, to find out more.  PlacesBrands: Trajectory...

Does place branding need a rebrand? (part 2)

This is part two of a mini-series debating whether place branding needs a new name. The issue arose from the fact that use of the term ‘branding’ carries the risk that the uninformed will equate the discipline largely with advertising. We wanted to explore whether giving it a new name would help to overcome this. Last week, in part one, Günter Soydanbay spelled out the key difference between ‘brand’...

Nouveau North Q&A: In search of Brand Canada

Founded in 2015, Nouveau North is a new media initiative that seeks to reconnect Canadians with the Canadian spirit and introduce its value abroad. Born out of a dialogue between Payam Shalchian and Jamie Black, Nouveau North’s mission is to communicate the authentically Canadian ways of living, working and doing in a manner felt to be currently missing from both brands and the media landscapes.  PlacesBrands talks to...

Expert chat: José Torres on city brand fundamental...

José Torres of Bloom Consulting talks to PlacesBrands about why most city branding attempts fail, the ingredients for success, and how to brand unknown cities.  PlacesBrands: José, let’s start with a basic but important question: Why should cities care about branding themselves? José Torres: Thanks to globalisation, the brand/reputation of a city impacts on six dimensions (brand impact areas): investment, tourism,...

Working with Stakeholders – free chapter

Stakeholders: one of the most important elements in successful place branding. But having the ability to manage a group of diverse stakeholders is also one of the more challenging things to get right. Many people have a stake in the place, from city mayors and councillors, to local business people and ordinary residents. All will have varying opinions about the place brand, and they will probably be quite vocal about...

Signposting the city

Do you remember the signposts of every city you’ve ever been to? Have any in particular stuck in your mind? Why? A recent piece in Guardian Cities discusses how typefaces have been instrumental in building city identity. The story kicks off with the case of the the Dutch city of Eindhoven, which was hit hard by the decline in manufacturing over the last few decades. In Eindhoven, things started going pear-shaped in the...

The new face of Cuba

With recent news of Obama’s decision to lift restrictions on Cuba, it’s time to take a closer look at the image of this enigmatic little country.   Cuba has been suffering from US trade sanctions for a long time. The embargo was first introduced in 1960, shortly after Fidel Castro seized power, and has been extended at various times since then. Nevertheless, tourism has developed on the island, but catering...

Japan in da house

Last year, Japan scored its first top spot in a country brand index when it topped the charts in FutureBrand’s annual index. The FutureBrand index measures the strength of countries’ brands based on factors including the number of consumer brands the country is known for (an easy win for Japan with its multitude of famous names in electronics), its expertise across a whole range of consumer categories, plus its...

Revelations and reputations: 2014 in focus

2014 has been a particularly hectic year on the international stage. Notable events have included the rapid and malevolent rise of ISIS, Vladimir Putin’s takeover of Crimea and the resulting conflict in Ukraine, the alarming outbreak of ebola, and a number of tragic aviation accidents – in particular the mysterious disappearance of MH370, which remains unsolved. A number of countries have managed to tarnish their...

Shifting the tide: city branding in today’s urban ...

  A recent tweet from Malcolm Allan, director of Place Matters, said that place branding should ‘infuse town planning with new energy, insight and purpose’. This inspired me to put together some thoughts about major urban trends and the role place branding can play in boosting urban planning practices. Today’s cities have become places of abundance, underpinned by large, and often uncontrolled, amounts of...

Changing the world, one good country at a time

Hot on the heels of the Good Country Index comes another novel idea from Simon Anholt – the Good Country Party. In this in-depth Guardian interview, Anholt outlines his plan to change the world, which he admits is still a work in progress. He talks about his Good Country Party’s ‘natural constituency’, which potentially consists of around 700 million ‘new cosmopolitans’ (global citizens...